In the real estate world, home staging is not a new concept. It has been used for years to tell a story to prospective buyers and create a vision of what life could be like in a home. There’s no doubt that home staging can help market a listing successfully. But, which is better – traditional home staging or virtual staging?
Virtual staging is 100% digital and a cost-effective alternative to traditional home staging. As the real estate industry shakes out of the 2020 pandemic, virtual staging seems the way to go.
Let’s compare the two and see why virtual staging is winning the game with most real estate professionals.
What are the Benefits of Staging Furniture?
According to a study, staged homes may sell two to three times faster than homes that are not staged, and their average offers may increase up to 15%. The study further stated, 28% of buyers found their home buying experience easier than expected and 83% of buyer’s agents said that staging made visualizing easier and 38% of buyers were more willing to walk through the home.
The stats never lie; staging furniture definitely makes it easier for the buyers to envision a life in the listing. In fact, real estate agents state that it increases the value between 1-10%.
Staging is the ultimate tool to use in your favour due to how informative it can be for the buyers to visualize and plan how they could set their homes.
What is Traditional Home Staging?
Traditional home staging or real staging involves inviting a home staging professional to prepare the home before listing it. They will come with relevant furniture and other decor items to highlight the listing’s best features.
Home stagers work on the layout and the design elements to make the home more appealing to the buyers. Traditional home staging allows the buyers to visualize what the property would look like before buying it. It also minimizes flaws in a property that would otherwise put off potential buyers.
Houses in good working conditions might not require much repairing, while old houses require more home staging repairs. The upkeep of a staged unit costs time and a lot of money, typically between $7,000 and $30,000. On top of it, regularly updating the staging furniture according to the latest trends is not easy.
Many home owners take on minor staging themselves to save costs. This can include general decluttering, organization and slight home updates. Ask us for our easy staging guide and checklist here.
What is Virtual Staging?
Virtual staging is a technique that allows designers to digitally furnish and decorate a room for online photographs. It transforms vacant spaces into realistically furnished, beautiful, three-dimensional rooms. The fundamental difference between traditional staging and virtual staging is that traditional staging showcases a property as it is, while virtual staging shows property as possible.
In virtual staging, a photograph is all you need to get the room virtually staged. The professional virtual staging designers then work their magic on the photograph. They place furnishings from a catalog of computer-generated items—chairs, couches, coffee tables, mirrors, decor, rugs, plants (you name it, and it’s there!)—in the photo to give the space the desired look and ambiance.
With 99% of millennials, 89% of baby boomers, and 77% of the silent generation searching online for real estate, virtual staging is rapidly growing in popularity and has become a preferred way of staging a home.
Benefits of Virtual Staging:
1. Better Speed to Market Traditional staging is a technique to stage and design a home physically. It requires manpower, real furniture, and décor items. Moreover, it takes time and effort. And in today’s market, time is money. Getting your property listing up and running in the shortest time possible is crucial. With virtual staging solutions, turnaround times are shorter – just a few business days – thus, you stand a better chance of making a sale quicker. 2. A Wide Variety of Design Elements The designers aren’t limited to the availability of physical pieces of furnishing. With their vast portfolio of furnishings and décor options with endless style, colour, and size choices, they can create a customized space for your likely buyer persona. The editor can fill the images with exactly what you are looking for. Virtual staging allows you to address the exact needs and wants of your target market.
3. Enhanced Visual Appeal When you are selling a property, you are actually selling a lifestyle. When you show empty rooms in your marketing, they don’t leave much to the imagination and fail to attract buyers. In a world where 80% of home sales start online, you need to do everything to get your listing to stand out and get people excited about it. Virtual staging helps you convince potential buyers by showcasing a home that is a visual representation of how it would look when it’s being used. 4. Cost-Effective Traditional home staging is an investment of time and money. You first have to hire a designer to procure furniture and decor to create the environment you are looking for. This process is much more expensive than using a virtual staging service to quickly and cost-effectively adjust your images to create the same ambiance.
Ask us about both options and what best suits you and your property.
Photo By: One Look Productions